OVERVIEW
Director, Creative Director

Apple Music’s brief was simple: promote SOFI TUKKER’s latest single “That’s It (I’m Crazy).” We saw an opportunity to do more by pairing it with festival season, creating a concept that not only highlighted the music but tapped into the energy, style, and anticipation fans feel getting ready for the summer circuit.

CONCEPT
We created a playful, festival-ready guide featuring SOFI TUKKER themselves. The idea was simple: show fans how to prep for festival season like the band does—complete with bold style, fun vibes, and their unmistakable personality.

RESULTS

• Delivered a shareable Apple Music campaign tailored to festival culture

• Captured SOFI TUKKER’s unique personality in an authentic, engaging way

• Reinforced Apple Music’s role as a platform that celebrates artists on their own terms