Role: Director of Content Production

OVERVIEW

At Craft Recordings, I help bring legendary catalogs into the modern music landscape. Every campaign starts with the same question. How do you make a sixty year old record feel just as exciting as something released today?

I partner with marketing, commercial, publicity, and artist teams to develop creative across social media, video, streaming, editorial, physical products, and live experiences. Some days I'm building long term campaign strategy. Other days I'm designing merch, directing content, editing video, or creating assets that ship the same afternoon.

The constant is simple. Make great music feel relevant to today's audience while staying true to the artists who made it.