Riot Games | VALORANT Esports
ROLE: Director of Content
OVERVIEW
As Creative Director, I was tasked with more than launching an esport, I had to help Riot Games turn VALORANT into the premier global phenomenon. The goal? Build a passionate, engaged fanbase from the ground up and make every match feel unmissable.
APPROACH
We didn’t just announce tournaments, we told stories. By turning pro players into heroes and every event into a can’t-miss moment, we built a social presence fans actually cared about. I led concept development, long-form storytelling, and thousands of social assets, all crafted to deliver a unified, unmistakable brand voice across every channel.
RESULTS
11M+ engagements driving record-breaking awareness
1M+ audience growth in key markets
40+ long-form content pieces deepening fan loyalty
5,000+ social assets delivering a consistent, high-quality brand experience
The Stories Behind The Game
We didn’t just post scores—we made the players the stars. By turning unknown gamers into personalities fans could rally behind, we built a loyal following that stuck around long after the final round.
