OVERVIEW
Creative Director

During a time when in-person shoots were off the table, we needed a new way to tell VALORANT Champions Tour player stories without sacrificing quality or engagement. The challenge was clear: keep the brand’s content pipeline alive and compelling while everyone was stuck at home.

CONCEPT
We developed an animated video franchise that brought pro players’ stories to life in a totally new way. Players self-recorded their stories at home using their streaming setups, and we transformed their voices into dynamic animated shorts that captured their personalities, rivalries, and humor.

By leaning into animation, we turned production limitations into a creative advantage—delivering content that was fun, shareable, and perfectly in line with the Riot Games brand.

RESULTS

• Enabled consistent, high-quality content production during social separation

• Created a repeatable franchise format that highlighted pro player personalities

• Reinforced Riot’s reputation for innovative, fan-first storytelling even in challenging times